Erica founded G2 from the client side — having spent her career as a VP of Marketing managing events, vendors and brand programs for major companies. She knows firsthand what it costs an organization to juggle multiple vendors, chase down logistics and lose hours to coordination that should never fall on the client.

Before G2, Erica served as VP of Marketing for Seneca Mortgage Companies and VP of Marketing for The Arbor Companies, where she built tradeshow strategies, directed brand creative and delivered VIP event experiences. Earlier, she held a marketing role at McGraw-Hill Construction.

She built G2 to be the partner she always needed — one team, one process, no dropped balls.